Do you work with a band and would you like to get your music on iTunes? Are you starting a YouTube channel and would you like to make a profit from it? Would you like your new album to be featured on Spotify? When trying to digitally distribute your record, does the collection rights society mention things that you don’t understand, such as IRSC-codes or metadata? If that’s the case, then the Digital Music Distribution course would be ideal for you!
The Digital Music Distribution course is benefitial for independent record labels, musicians and performers, people who are new to the industry and anyone else involved with the music industry. The course provides a unique opportunity to understand the principles of digital music distrubution, to enhance existing knowledge acquired through practice, and increase online income. The course will bring up topics such as YouTube channel management and Partnership Program, music aggregators and how they work, digital music distribution, digital music business models and the main elements of digital music distribution contracts, and the production and processing of online music content or music mobile applications.
The guest lecturers will include people from international aggregator companies and leaders of online music services, who deal with problems and questions surrounding digital music distribution on a daily basis and therefore know, from their own experiences, how the field constantly changes and evolves.
In addition to offering theoretical knowledge throughout our three day Digital Music Distribution course, we will also offer practical knowledge. We will use examples to illustrate how online music content management works. We will also take a look at how digital marketing works and how a marketing campaign works on Facebook, Twitter, Google Plus, and other online platforms. Our goal is for the Zeneipari Hivatal Digital Music Distribution students to use their gained knowledge as a tool that will enable them to Western European music industry professionals and confidently plan and distribute digital releases. We hope to impart knowledge that will help musicians and performers, and aid in the emergence of creators of music content on online music platforms.
The course leader and lecturer, Rebecca Lammers is an acclaimed digital music distribution specialist and Pink Floyd’s digital distribution advisor. She’s a guest lecturer at the University of Westminister and a regular teacher at General Assemby courses. Rebecca is a digital music industry professional specializing in music video monetization and digital music distribution.
Her career in the music industry started by working with the booking agent at CBGB’s in New York City. She then went on to do BA in Music studying viola and voide at Beloit College in Wisconsin, USA. She worked as a booking agent/promoter/sound engineer/bartender at Coughy Haus for 4 years. During this time she started a record label called Green Light Go Records, releasing a complication album of 3 local bands. In summer 2007 she worked for the Belleayre Music Festival as a production coordinator, working as part of a 4 person team managing a 15 concert season Diane Reeves, Roberta Flack and Big Bad Voodoo Daddy.
Rebecca then hopped across the pond to London where she completed an MA in Music Business Management at the University of Westminster. At this point Rebecca pivoted her career into digital, where she worked at Consolidated Independent helping Beggars Group, PIAS and Ministry of Sound with the digital music distribution. She then went onto work at EMI Music for 4 years, working as a digital partner account manager on the distribution side for download/streaming services such as iTunes, Spotify and YouTube. In her final year at EMI Music she moved into the commercial department acting as the YouTube and VEVO account manager, advocating music video best practice for EMI labels across Europe and Australasia.
Last year Rebecca worked at Base79, a YouTube company, where she managed a team who claimed user generated content (UGC) YouTube videos on behalf of Domino Records, Tiesto and SyCo. Recently she started her own consulting service, Do It Together Music Services, where she works with Pink Floyd, Kobalt Label Services and ATC Management advising on YouTube and digital distribution services.
